Danielle — Creative Portfolio

Hi, I’m Danielle!

I am a digital marketer with a passion for UX/UI research and implementation with a focus on Human Centric Design. During my professional experience, I’ve observed that creating human-centred service design with proper research, is one of the best practices for creating a successful business model.

Education

University of Western Ontario // London, Ontario (2015–2019)

B.A. Political Science, May 2019

• Varsity Rower and Golfer
• VP Communications of Political Science Association

George Brown College // Toronto, Ontario (2019–2020)

Digital Media Marketing Post-Graduate Certificate

• Obtained online certifications for various softwares such as Hootsuite, Brandwatch and Google Analytics for digital media marketing strategies

OCAD University // Toronto, Ontario (2021–2021)

Micro-certification in Empathy and Social Insight for Human Centred Design

• Develop UX/UI research skills and design implementation with a focus on Human Centric Design

Professional Experience

Marketing, Operations and Communications // Davids & DeLaat Real Estate (October 2020 — March 2021)

• Manage, schedule and execute owned social media calendar (specifically Instagram and Facebook)
• Project manage several campaigns and ongoing projects at the firm, such as website enhancements and redesign, TV/radio ads, billboard ads, and target and retargeting social media campaigns
• Study trends in market, manage and generate content during the lull months of the real estate to keep audience engaged

Digital Marketing Coordinator // Ahimsa Eco Solutions (June 2019 — December 2019, May 2020 — September 2020)

• Manage owned content creation: Instagram, company website and email newsletters using Mail Chimp and WordPress
• Organized managing client engagement strategies and partnerships to create online workshops, panels, and events related to environmental sustainability
• Created new business marketing strategy to change brand tone and voice to grow within the target market while seeking opportunities for expansion in different markets areas
• Scheduled and organized their marketing calendar as well as their events up to six months in advance, increased and retained @ahimsaeco followers by >150% within a one-month period

Digital Marketing Manager// Beth Maricic Design (June 2020 — Current)

• Created new lead generation marketing campaign on Facebook and Instagram
• Manage website development and build custom private pages for presenting client design concept portfolios using Squarespace
• Developed new marketing assets by redesigning website literature, landing pages and social media templates with Canva
• Optimized ROI for pay-per-click advertising in a 279.5% increase of unique visitors within the first 7 days of campaign launch

Have you been able to take some time for yourself these last few months? Take a relaxing bath or a…

Running your own business, and being a mom takes a lot of hard work. So does being a wife and…

Environmental Sustainability Advocacy // @greeninthe.city

• Worked with numerous brands to endorse their products as well as make recommendations of products based on personal experience

• Encouraged sustainability through living eco-consciously and promoted the use of environmental products using Instagram, Squarespace and Later to schedule posts

Wedding Blog Post // Gina Humilde Events

• Worked with a local photographer to take professional photos and source places/ideas for an event planner who specializes in wedding planning

Date ideas, no reservation needed - Gina Humilde Events